Guandong strengthens its partnership with HP and 3M Guandong Italia is well-known for its international DNA, its vocation for innovation and dynamism and the high quality of its digital printing range.

These features make Guandong the ideal partner for European dealers, renowned equipment manufacturers and international media producers. For an example The recent HP Latex Tour, a travelling event born out of the synergy of thoughts and intents of the promoting companies: HP, 3M and Guandong.

Backed up by the success of the seminar “Growing in a stagnating economy”, HP, 3M and Guandong returned to speak with one voice on the occasion of HP Latex Tour. These three companies are different in business, size and history, however they share a very important idea: listening to weak signals makes possible to perceive the latent needs and create new markets.

The common goal of the three members of Visual Communication Dario Morelli (HP), Fulvio Rohrer (3M) and Edoardo Elmi (Guandong) was to share ideas and methods for the purpose of learning to listen to the weak signals and seize new opportunities able to let the graphic arts business grow.

Their suggestions were Research, insight and expertise: the ingredients of a recipe apparently easy, which has not been followed so far by graphic arts operators, used to work in a fast-growing market as it was that of digital printing up to a few years ago. What is important is to propose the right products for final customers specific needs.

To help their customers, during the HP Latex Tour, the speakers have presented real examples of the potentials of a creative use of some innovative products, such as Latex technology with its advantages and new films for the backlighting and the interiors upgrading.

This was the occasion for Guandong to introduce the fascinating Glittering Metal, the new product for Roll Up that enlightens the imagery and the Magnet Visual Com, the duo Ferite/self-adhesive Magnetic that allows rapid changes of fitting to highlight a message.

A creative use of innovative solutions such as these, lead to a remarkable potential expansion of the market share.